A fully built revenue engine — SEO and AI search dominance, an AI voice agent that never misses a call, and a membership program that turns one-time customers into predictable annual income.
Without a system, every missed call, every past customer, and every repeat job is someone else's income.
Own the first page of Google and get recommended by AI tools — unlimited, done-for-you.
Every service gets its own dedicated page. AC repair, furnace installation, heat pumps, emergency HVAC — each optimized to rank for what KC area homeowners are searching.
Zero KC HVAC contractors are doing this. FAQ schema + E-E-A-T content means when someone asks ChatGPT or Google "best HVAC near me" — J. Shaw shows up first.
Not a slow drip — a full content library dropped on day one. Targeting "AC repair Kansas City," "furnace installation KC," "heat pump near me Holt MO" and more.
GHL + Looker Studio synced to your field software. Every lead, every job, every review — tracked in real time. Monthly PDF report delivered automatically.
Every completed job auto-triggers a review request via SMS. GBP fully optimized with photos, services, service area, and seasonal posts.
An AI assistant that answers every call, books appointments, and runs 5 automated follow-up campaigns — connected directly to your field software.
The AI agent picks up after hours and when you're on a job — 24/7. Critical during summer AC emergencies and winter furnace failures when every call is urgent.
Every lead the AI captures sends an immediate SMS to you with the full summary: name, address, service type, urgency, and booking status. No heat in January gets an URGENT flag.
Past customers, new jobs, membership welcome, Commercial Shield onboarding, and AI lead capture — each triggered automatically. Zero manual work between calls.
4 Zapier connections link your existing software to GHL automatically. You keep dispatching and invoicing exactly as today. GHL handles all the customer-facing automation.
From first call to annual renewal, every touchpoint runs automatically. Connected to your field software, triggered by real job data.
Turn one-time HVAC customers into recurring annual revenue. One commercial account equals 20 homeowner members in revenue.
Annual contract, invoiced billing — targets restaurants, retail, offices, property managers, and light industrial in the KC metro
| Accounts | Annual Recurring | Avg Add'l Work | Total/yr |
|---|---|---|---|
| 3 | $7,164 | $4,500 | $11,664 |
| 5 | $11,940 | $7,500 | $19,440 |
| 10 | $23,880 | $15,000 | $38,880 |
The key pitch: Commercial clients need documented HVAC compliance. Annual contracts mean maximum retention. One commercial account equals 20 Essentials homeowners in annual recurring revenue — and they almost never leave.
Conservative projections based on 60% Essentials / 40% Premium mix.
| Members | Recurring/yr | Enrollment Fees | 20% Upsell (avg $750) | Total Direct/yr |
|---|---|---|---|---|
| 25 Members | $5,280 | $1,875 | $3,750 | $10,905 |
| 50 Members | $10,560 | $1,875* | $7,500 | $19,935 |
| 100 Members | $21,120 | $3,750* | $15,000 | $39,870 |
*New-member enrollment fees only in Year 2+
Members call you when the AC dies or the furnace fails — not Google. 100 members × avg $750 = $75,000 in retained revenue plus $39,870 direct = $114,870 total annual impact.
All packages include website build, hosting, unlimited pages, field software integration, and monthly reporting.
The AI agent can be live in 7 days. The website in 30. The campaigns running in 45. The only thing standing between J. Shaw Heating and Cooling and a fully automated growth engine is the decision to start.
We've already designed a full draft of your new website — ready to show you what your digital presence could look like from day one.
See Your Draft Website Here